BIG DATA IN THE CLOUD
Big data in the cloud is an area of the market where Google , Amazon Web Services (AWS) and Azure are attracting some interesting startup companies
Amazon Web Services
AWS has a broad spectrum of big data services. Amazon Elastic MapReduce, for example, runs Hadoop and Spark while Kinesis Firehose and Kinesis Streams provide a way to stream large data sets into AWS. Users can store data in Redshift, a petabyte-scale data warehouse, with data compression to help reduce costs. Amazon Elasticsearch is a service to deploy the open source Elasticsearch tool in AWS for analytics such as click-through and log monitoring. Kinesis Analytics complements this by analyzing data streams.